Offshoring Done Right for Business Expansion

Elevate your business with Shift Ahead Technologies: Unlock global talent, accelerate growth, and boost revenue through strategic offshoring. Partner with us for real results in reducing costs, improving efficiency, and growing faster.

How​‍ Offshoring with the Right Partners Can Lift Our Revenues

Increasing Revenues: How Partners Strategically Aligned to Offshoring Can Help You

Traditionally, many companies have considered offshoring as a mere cost-cutting tool. Nevertheless, some companies have shown that the stereotype is not the only way. At Shift Ahead, we observe a significant change in people's perceptions: Leveraging the global talent pool, not only are they cutting down expenses but also enjoying a wider market reach, faster product development and higher revenue growth.

Case Study: Using Offshoring Partners for Increasing Revenue with a Highly Aligned Strategy

Offshoring through a strategic partner who really fits the client’s company, is not just a way to reduce the cost of back-office functions but, to a large extent, becomes a growth engine.

In this article, we present a study of a major technology company in enterprise software which through a transformation of its global delivery model not only was able to conquer the market but also generated very large new revenue streams.

Enhancing Market Expansion Capacity

One of the giants in software enterprise market was constantly running into the growth bottleneck that is very common in other sectors. The engineering and customer success in-house teams were so engrossed in the maintenance of the legacy systems and the servicing of the existing clients that hardly any time was left for product feature updates.

Besides documentation all important updates were skipped because the sales pipeline was also static as there was zero capacity for onboarding new enterprise customers.

To break the bottleneck, the executives came together with a strategic offshoring partner and jointly developed a dual-shore delivery model. The firm has not just delegated the low-level tasks but, rather, they have created product engineering and technical support teams comprising the highest skill levels to be embedded into their main workflows.

The presence of highly specialized experts is what actually doubled their capability:

Operating in different time zones with overlapping hours, the developers were working continuously giving rise to a "follow-the-sun" development model. Thus it has been reported that the duration for the product release cycles has been reduced by nearly 40%.

• Commercial Operations Live On-site: Our analysts team assisted work offshore professionals performing infrastructure engineering tasks, enabled onshore executives and chief architects to concentrate on value-adding innovations, client interactions, and strategic client acquisition.

  
  

• Speeding Up Time To Market: The sales stars of the company were hardly seen as a copy by competitors, the company only experienced that the new customer base was boosted by approximately 22% after the first year when they took advantage of the first-mover positions of the ​‍​‌‍​‍‌​‍​‌‍​‍‌opportunities.
  

Strategic Move - From Cost Center to Revenue Generator

Changing the financial perspective of a client from cost-cutting to revenue generating involves reaching a clear consensus on the major operational KPIs (Key Performance Indicators).

This then gives companies worldwide the opportunity to first architect their workforce in a flexible configuration and secondly to rechannel most of the money saved through operational efficiencies, into growth activities such as marketing, sales ramp-up, and Research & Development (or R&D).

In Shift Ahead, our analysts launched a strategic interactive calculator to help illustrate the link between the evolving labor models and direct top-line growth.

This tool provides the chief executives team with an opportunity to predict how the efficiencies at the operational level would enable them to allocate more budget to customer acquisition and thus swell the aggregate revenue potential.

Revenue-Focused Offshoring: A Step-by-Step Blueprint

The rise of offshoring far exceeds vendor management. It is truly about developing talent and operational alignment as well as sharing capabilities. But, expansion at a large scale requires a very tight coordination of operations, people sourcing and ability sharing execution.

Phase 1: Mapping of Value - Phase 2: Selection of Talent - Phase 3: Deepening the Relationship - Phase 4: Joint Go-to-Market Strategy

• Strategic Value Map: The aim was not merely to identify "what costs me the most?" but to explore "which products do not get their development or operational activities done due to shortage of engineering or other resources?"
  

• Cultivation of Elite Talent instead of Labor Arbitrage: We work with partners we trust who focus on the depth of the subject matter, culture fit and product ownership. The intent is to develop a self-sustaining branch of your team that is dedicated to product development and growth, not merely a staff that deals with basic support requests.
  

• Combine Operational Integration: Remote employees must not feel as if they are out of touch with the core organizational culture. Ensure that they are equally provisioned, have open lines of communication and strategize together so that everyone’s goals seamlessly align throughout the quarter.
  

• Faster Joint Go-to-Market: Link the KPIs of the outsourced team to commercial outcomes like platform uptime, speed of new launches and customer satisfaction scores so that at each operational level, conscious efforts are made for client retention and revenue expansion.
  

Strategic Success Metrics: Measurable Outcomes

This dual-shore method was truly measured by the corporate public balance sheet, which is where it belongs and not hidden in the company’s working documents. The company successfully overcame the growth barrier and developed a scalable platform for the future as it moved away completely from the local labor model.

The partnership has highly influenced the core business lines’ performance:

• Product Development Velocity: The major market opportunities were not only recognized but also our client smashed the competitors by launching the new features 35% faster, a change they can be seen.

• Customer Retention and Growth: With continuous empowering from cross-border technical account management teams, our client has experienced a stunning 18-point increase of their Net Promoter Score (NPS) which has enabled them

• Direct Revenue Acceleration: Prepared use of $1.2M in offshore engineering and support infrastructure resulted in approximately 28% increase in year-over-year top-line revenue for premium enterprise ​‍​‌‍​‍‌​‍​‌‍​‍‌verticals.
  

Scaling Without Limits By Shift Ahead

Combining offshoring with Shift Ahead - the best global partner - will not only change the operation support to a worldwide level but also, by working with the large companies and breaking their growth ceilings, they will be able to seek a new market with scale. Really, it's hard to think of a company that's only focused on slashing costs when we look at the way the world is thinking ​‍​‌‍​‍‌​‍​‌‍​‍‌nowadays.

Shift Ahead, the perfect partner internationally, is only for fast-growing and profit-making companies. In the recent times, cost-cutting has definitely ceased to be the mindset of a company for potential expansion and has rather become a situation that requires smart, efficient and analytical strategies as a means of gaining a competitive edge.

Register now to take your business to the international level and achieve growth, innovation and avail valuable ​‍​‌‍​‍‌​‍​‌‍​‍‌opportunities.